For the Spring/Summer time 2018 year, WCKDTHGHTS introduces its formidable #WHATISLA2YOU marketing campaign. Tapping LA-bred creatives this kind of as Slick Woods, BornxRaised‘s Spanto, Jay305, Spoety and Huey Briss, the brand name asks just about every and every person just one what the Town of Angels stands for to them. In a HYPEBAE special, we see the unfiltered response from Slick Woods herself.
“LA is so severe, bro. It’s either the worst day of your lifetime, or like it could be the very best working day of your existence,” the Fenty Natural beauty design laughs in a really truthful response to the campaign’s hovering dilemma. As she goes on to clarify what her native Venice Seaside dwelling was like as she was rising up, she poignantly finishes her reply with this lingering believed, “This ain’t the location to make your dollars – this is the position to spend your cash. Really don’t get it twisted…It’s pretty easy to have enjoyment and be broke right here, so you get genuine comfy and complacent.”
Aligned with the restock of its notorious “Bodybag Boys” hoodie, the new range characteristics a assortment of pastel-colored hoodies in hues of pink, blue, eco-friendly and purple, as perfectly as iterations in black and yellow. With the brand’s cursive symbol sitting down on the front of the chest, the unmistakable bodybag graphic is boldly emblazoned throughout the back. That includes the words “BODYBAG BOYS” soaring in an arch just below the shoulder blades, the remaining area capabilities a marginally jarring illustration of a girl tied up in a twisted variation of kinbaku (Japanese bondage), and carried like a briefcase by a disembodied hand.
You can see the complete clip higher than, and examine out extra illustrations or photos from the campaign in the gallery down below. To find out far more about the drop, you can head around to WCKDTHGHTS’ web page.