Swedish brand name Axel Arigato is primarily recognized for its modern sneaker choices, nevertheless it also has a robust array of attire and add-ons that retain its minimalist roots. In honor of Delight thirty day period, Axel Arigato has made two new hoodies and a amazing campaign, titled “Love All” which showcases and celebrates the LGBTQ group.
Lensed in Lagos, the vibrant marketing campaign intends to spotlight the lack of LGBTQ rights that exist around the globe – in Nigeria, exact-sexual intercourse sexual activity is at the moment unlawful and can come with a hefty jail sentence and as a outcome, LGBTQ persons are frequently topic to violence assaults and quite several of them are open about their orientation. For the “Love All” selection, Axel Arigato has updated its signature Tori hen hoodie in a rainbow hue, as properly as amending the lettering on it is Arigato hoodie with a multi-colored finish, for a limited-edition capsule that will donate 10% of all product sales from the hoodies right to leading non-earnings group, The Kaleidoscope Rely on.
Get a closer seem at the marketing campaign and the goods in the gallery above. You can store Axel Arigato’s “Love All” assortment from July 7 at axelarigato.com or in the brand’s retailers in London and Stockholm.
Axel Arigato London
19-23 Broadwick Road,
Axel Arigato Stockholm
111 46 Stockholm