Sportswear big Reebok 1st introduced the Aztrek silhouette back again in 1993. It was debuted as an “off-street runner” that highlighted experimental style and defied all anticipations. Speedy ahead 25 a long time and the coach is even now bending the rules at each and every change. Manufactured with futuristic aspects and a chunky structure that highlights road style’s current fascination with the aesthetic, the nostalgic ’90s-style Aztrek is now reinvigorated for 2018.
To celebrate the re-launch of the OG most loved, Reebok Common now introduces “Aztrek: 90s Re-Operate,” a marketing campaign that faucets 6 distinctive ’90s-raised tastemakers for a trailblazing content material sequence. Each collaborator is shot on both of those online video and photography and styled in unusual classic ’90s Reebok clothing that they have individually curated or tailored. The end result of this partnership is five unique “one-of-one” capsule collections that will then be built available on Reebok’s web page for just one fortunate human being to gain. Amid this lineup is none other than Sara Gourlay, inventive director of beloved classic rework imprint, Frankie Collective.
Along with pulling parts from her individual individual wardrobe, Sara also contributed hrs value of vintage browsing to build her very own particular selection. Employing Utah’s iconic slot canyons as a backdrop, Sara tells how the ’90s influenced her feeling of style right now, as well as how her interest in classic procuring because childhood has impressed her get the job done currently with Frankie Collective.
You can view Sara’s entire editorial campaign in the gallery over and can also view her video clip below. You can find out how you can earn Sara’s curated custom made capsule at reebok.com, the place you can also store the Aztrek’s Drop/Winter season 2018 designs, which get started from $90 USD.