PUMA celebrated the start of the newest Cali sneaker colorway drop in London previous evening. Embracing whole-on Golden-State vibes, the open-program warehouse was a pared-back again environment with large ceilings, palm trees, potted plants and succulents decorating the room. Using cues from the Selena Gomez-fronted campaign, a massive concept of the night time was PUMA’s feminist, beneficial information to #DoYou. The evening finished with performances by soaring stars Sinead Harnett, Iyamah, and Jaz Karis, who each individual executed soulful, personal acoustic sets to decide on visitors sipping on cocktails, seated on rustic benches and adorned PUMA bean luggage, making it possible for for up-close interactions and singalongs with the artists. Harnett executed a selection of Cali-influenced audio, whilst Karis covered Frank Ocean’s “Self Control” in an ode to California. Just about every female reviewed the worth of getting a solid, inventive woman in their business currently and their connection and like of all factors Cali.
Verify out what went down in the gallery previously mentioned. Much more colorways are dropping on November 10th, have a appear at the black and white colorway, now obtainable in stores and online.